Bloom uses Framer's built-in CMS for all dynamic content. Set up the collections in this order before adding any content.
| Collection | Powers | Minimum items before launch |
|---|---|---|
| Work | Work grid, case study pages, homepage stats context | 3 |
| Blog | Blog index, individual post pages, homepage blog pull | 2 |
| Legals | Privacy policy, terms of service, cookie settings | 1 |
The most important collection. Every client case study on the site is powered by this.
| Field | Type | Required | Notes |
|---|---|---|---|
Title |
Text | ✓ | Client or campaign name (e.g. Ella Allure, Think It) |
Slug |
Text | ✓ | Auto-generated. Check it reads cleanly. |
Industry |
Option | ✓ | e.g. Beauty & Fashion, Food & Beverage, Creative Agency, Tech |
Services |
Multi-option | ✓ | Short-form Video, UGC, Social Media Management, Paid Media |
Platforms |
Multi-option | ✓ | Instagram, TikTok, YouTube, LinkedIn, Facebook, X |
Headline metric |
Text | ✓ | The single biggest result. E.g. +300%, 2.5M, 3× engagement in 90 days. Used on the results card. |
Metric label |
Text | ✓ | What the headline metric measures. E.g. engagement in 90 days |
Supporting metric 1–3 |
Text | — | Secondary proof points shown in the mini-metrics grid on the results card. |
One-line description |
Text | ✓ | One sentence. What changed for the client. Max 15 words. |
Cover image |
Image | ✓ | Landscape, min 1600×1000px. Appears on the work grid. |
Overview |
Rich Text | ✓ | 2 paragraphs. The client's situation and what they needed. |
Challenge |
Rich Text | ✓ | 1 paragraph. The specific tension the campaign had to resolve. |
Our approach |
Rich Text | ✓ | 2–4 paragraphs. Strategy and decisions, not activity lists. |
Results |
Rich Text | ✓ | 1 paragraph + metrics. What changed in numbers. |
Testimonial quote |
Text | — | Client quote. Specific, not generic. |
Testimonial attribution |
Text | — | Name, title, company. |
Case study images |
Image (multiple) | ✓ | 4–8 images. Mix of campaign content, behind-the-scenes, and results screenshots. |
The Industry and Services fields drive any filter logic. Make sure every case study has these set correctly before publishing.
The Headline metric is the most important field on the results card. Make it distinct for every client — no two case studies should lead with the same number.
Rich text fields support basic formatting only. Bold, italic, inline links, and line breaks work. Avoid headers inside CMS rich text — the template applies its own hierarchy.
Three fully written case studies are included. Each has a distinct industry, strategy, and headline metric — do not reuse the same numbers across cards.
Industry: Beauty & Fashion
Services: Short-form video, Paid media
Platforms: Instagram, TikTok