Each section below covers what to edit on that page, what to leave alone, and what the most common mistakes are.

Homepage

What to edit

Hero section

• Headline — replace the placeholder with your product's primary outcome. One sentence, max 8 words. This is the most important line on the entire site.
• Subheadline — replace with your one-liner value prop. The default (From strategy to execution — in one platform.) is written to work broadly. Only change it if your positioning is meaningfully different.
• Primary CTA — update the label and link destination. Default is Book a Demo pointing to your contact or booking page.
• Secondary CTA — default is See how it works pointing to a features anchor or demo video. Update the destination to match your setup.

Social proof bar

• Replace the placeholder logos with your actual customer or integration logos.
• Keep to 6–8 logos max. Too many logos at this stage reads as padding, not credibility.

Features section

• Update each feature label to reflect an outcome, not a feature name (see Section 05 · Copy Editing Guide).
• Replace each feature description with 2 lines: the user's situation, then the result.
• Replace placeholder icons with your actual product icons or a consistent icon set.

Why Us section

• Update the three pillars (Security, Uptime, Scale) if your product's enterprise differentiators are different.
• Only include the uptime SLA and SOC 2 claims if they're true. Remove them if they're not.

Integrations section