Each section below covers what to edit on that page, what to leave alone, and the most common mistakes.

Homepage

What to edit

Hero section

• Headline — The default (We turn social attention into real growth) is strong. Only change it if your agency has a meaningfully different positioning statement. Keep it under 8 words.
• Subheadline — Replace the placeholder with your own one-liner describing what you do and for whom.
• CTA buttons — The primary CTA is "See our work" → case studies index page. Secondary is "How we work" → homepage, process section. Update link destinations if you've renamed pages.

<aside> ⚠️

The current headings use two different text styles stacked, with each style on its own layer. This happens because Framer doesn’t support multiple text styles in a single layer. If you want a single heading layer, delete the extra layers and set the first layer’s width to fill.

</aside>

Client logo strip

• Replace the 10 placeholder client logos with your actual client logos. SVG or PNG with transparent background, max 180px wide.

• If you don’t have up to 10 logos for the current logo stripe, switch to the alternative ticker (Logo scrolling strip). Just replace the current stripe with the scrolling strip (CTRL+C and CTRL+SHIFT+V) and set its width to fill the space. You can customize this one, delete/add logos, and adjust the spacing between logos.

Experience/stats section

• Average engagement increase, Lower cost per acquisition, Average followers gained — Update the counter values to your real numbers. These animate on scroll — they must have actual values set, not left at zero.

Services overview

• The four service tabs (Short-form video, UGC, Social media management, Paid media) match Bloom's four core services. Only remove or rename a tab if you're removing that service entirely.