Images are the primary content on a real estate site. Get them right and Rea looks exceptional. Get them wrong and no amount of copy or layout work will save it.
| Context | Minimum dimensions | Aspect ratio | Format | Notes |
|---|---|---|---|---|
| Hero background | 2400 × 1600px | 3:2 landscape | JPG or WebP | Full-bleed. Must work with a dark overlay. Avoid busy sky or white areas near the top. |
| Property card — featured (tall) | 1200 × 1600px | 3:4 portrait | JPG or WebP | Exterior shot. The main featured listing card on the homepage. |
| Property card — standard | 1600 × 1200px | 4:3 landscape | JPG or WebP | Exterior or interior. Used on standard grid cards. |
| Property detail hero | 2400 × 1400px | 16:9 landscape | JPG or WebP | Full-bleed at the top of the property detail page. Your strongest image. |
| Property detail gallery | 1600 × any | Mix | JPG or WebP | 6–12 images per listing. Mix of exterior, interior, and key features. |
| Agent portrait — roster card | 600 × 800px | 3:4 portrait | JPG or WebP | Professional headshot or environmental portrait. Consistent style across all agents. |
| Agent portrait — profile page | 1000 × 1200px | 5:6 portrait | JPG or WebP | Larger format used on the agent's individual profile page. |
| About section image | 1200 × 1500px | 4:5 portrait | JPG or WebP | Interior of a premium property or agency office. Well-lit, minimal. |
| Logo | Any | Any | SVG preferred, PNG accepted | Transparent background. Set to 24px height in nav. |
| Favicon | 64 × 64px | 1:1 | PNG or SVG | Transparent background. |
| OG image (social share) | 1200 × 630px | 1.91:1 | JPG or PNG | One per page. Appears when links are shared on social. Include property name and price for listing pages. |
Use WebP where possible. Smaller than JPG at equivalent quality. Framer converts uploads automatically, but uploading as WebP gives a better starting point.
Never use PNG for photographs. PNG is lossless and produces unnecessarily large files for photographic content. Use JPG or WebP.
Use PNG for graphics with transparent backgrounds (logos, icons). Use SVG for logos wherever possible.
Exterior shots must be the hero image. Every property's primary card image should show the exterior. Buyers need to see the building before they click. Interior-first cards underperform.
Shoot at golden hour or in overcast light. Midday sun creates harsh shadows that flatten architecture. The best real estate photography is shot in the first or last hour of daylight, or on a lightly overcast day.
No HDR processing. Aggressively processed HDR images look cheap and out of place in a luxury context. Natural light, clean colours.
No wide-angle lens distortion on hero images. Ultra-wide shots that make rooms look twice their actual size are a trust problem — viewers know what they're seeing. Use a moderate wide angle (24–35mm equivalent).
Consistent style across all listings. If some listings have professional photography and others have phone shots, the portfolio feels incoherent. Establish one visual standard before launch.
Stage key spaces before shooting. Clear countertops, make beds, remove personal items, add fresh flowers or greenery. Staging doesn't require a professional — it requires discipline.
All agent photos must have the same background. White studio, warm interior, or blurred outdoor — pick one and photograph every agent against the same backdrop.